Nspire Presents Personal Branding 101

"Personal Branding" - the self-packaging process whereby people market themselves and/or their careers as brands. It's why people want to "hire you, work with you, have lunch with you, and generally associate with you." Your personal brand is the unique value you bring to the table. It prevents you from being outsourced, ignored, or easily replaced. How can someone make oneself and her organization uniquely distinguishable, memorable, and indispensible - particuarly in the context of business and technology? How could one best manage their online identity/reputation (e.g., Facebook, blogs, personal websites)?

Speakers:
Grant Henderson, MBA PCC, Principal at Lift Profit
Marla Spergel, Professor at Ted Rogers School of Business Management
Bruce Philp, Chairman & CEO at GWP Brand Engineering

• Location: Hart House Music Room
• Date/Time: Wed., Nov. 25, 6-8pm
• Web: nbtc.ca (conference) | nspire.ca (organization)
• Contact: info@nbtc.ca

Speakers

Grant Henderson, MBA PCC, Principal at Lift Profit

He has over 20 years experience helping organizations create 300% increases in profit. Grant uses his history in B2B and B2C Strategy, Marketing, Finance, Technology, Operations and Business Development to assist companies in building customer centric organizations.

Grant’s previous positions include Group Director Marketing for LavaLife, VP Marketing and Strategy for Lifestyles International, Director of Sales and Marketing Operations for Bell Canada. Grant was also successful as an Account Executive with Morgan Financial structuring debt instruments for small and medium size businesses.

Grant completed his MBA at Queens University through their award winning National Executive MBA program and in the process of earning his Master Certified Coach designation with the International Coach Federation. Grant also teaches Sales Strategy and Customer Relationship Management at the University of Toronto School of Business.

Marla Spergel, Professor at Ted Rogers School of Business Management

Marla Spergel has over 25 years in various Marketing positions in the consumer packaged goods and services industry, as well as consulting and entrepreneurial positions working on/with brands such as Chef Boyardee, Jiffy Pop Popcorn, Kool-Aid, Dream Whip, Bold 3 Laundry Detergent, Proctor and Gamble, Grey Advertising, American Express, Roots, Ernst and Whinney, National Art Centre, Howie Mandel, Dr. Laura Schlessinger and Wee People.

Bruce Philp, Chairman & CEO at GWP Brand Engineering

Bruce Philp is a brand strategist with nearly 30 years experience in the field. He is a co-founder of GWP Brand Engineering, where he is Chairman & CEO and a working consultant. He has worked with many of the marketing world’s most admired brands, including Expedia, Ferrero, Molson, Bank of Montreal, CBC, Toyota, Panasonic and P&G’s Ivory and Olay brands. But he is perhaps best known for his work with ING DIRECT, a brand and an enterprise he helped conceive and launch in 1997, and then chronicled in his first book, “The Orange Code: How ING DIRECT succeeded by being a rebel with a cause”, in 2008. Bruce has also held a faculty position at OCAD for several years, pausing from active teaching in 2009 to complete work on his next book.

Participating Organizations and Companies

Hart House Investment Club

Certified General Accountants

Certified Management Accountants

Nspire is also proud to present you the best student conference - National Business and Technology Conference - in Toronto, March 2010.